BAUMGART.COACH

“The magic is that there is no magic.
Creativity is a skill, not a talent.
It can be learned. If we trust ourselves, we can do more than we ever imagined.”

- Seth Godin, The Practice

How it works

The coaching experience is unique, but also ‘ordinary’. As Godin says, the magic is that there is no magic. You get together with your coach, and he, she, or they pose questions and establish a dialogue with you.

In this way, communication lies at the heart of coaching; especially coaching for creativity. No, dialogue is not magic, but it is a key that can unlock creative processes.

This is the core proposition of creativity coaching: see and be seen, hear and be heard. Enter into dialogue, and expose the hidden corners of your creativity, your approach, and your method. Get them out in the open.

Marcus spent ten years refining a method of teaching design, during which he learnt that you don’t really teach it at all. Instead, you facilitate it by entering into the conditions of creative enquiry with the student of design. By sharing a dialogue, fertile ground is uncovered, from which the tendrils of design propositions inevitably emerge.

In some ways, you just hang out together and chat - and interesting things come out of that.